Change is happening whether you like it or not. The rewards will go to those who understand the new behaviour and motivations that drive each generation of customers.
Mark McCrindle is an award winning social researcher, demographer, bestselling author and TEDx speaker. His understanding of the key social trends and his engaging communication style places him in high demand in the media, appearing on Sunrise, Today, ABC News 24, A Current Affair, and Today Tonight.
Make sure you’re fully prepared to deal with customers who see things very differently to you.